Posted May 28, 2009

Ok, I admit it! This started as a blatant attempt to get more traffic on my blog by posting the name of the recent American Idol winner in the title.

Then I thought about how current events drive traffic on the web, and how that traffic drives sales. For example, soccer.com is a retail soccer merchant. I think it is fair to say that they are hoping to get additional sales from the interest generated by the World Cup next year. I suspect that all soccer retailers are already...