You did your research, you paid your bill and you are on your way to attending a trade show. Making sure that you maximize your time at the trade show is critical to your success - or failure – as a trade show vendor. To help make sure your time is well spent, consider the below points.

1. Plan a budget that includes the cost of partipation, marketing, travel, lodging, entertainment, samples, display booth and promotional products. Any other expenses that are specific to your show atte...