I am fortunate to be selling a great service that pays for itself through reduced operating costs and increased revenue. Just what companies need, especially in tough times like we are in. However, I still hear the “it costs too much” objection with regularity.

The obvious observation is that I am not doing a good enough job of illustrating the real value of the service. Else, everyone would be flocking to me and lining up for a chance to buy. Right?!

Maybe, maybe ...