Sales people love to recount stories of their amazing sales prowess.
My favorites involve the theme of uncovering true needs that were not on the prospect’s radar prior to the conversation. Anyone has a fair shot at providing a solution for a known problem. Solving a problem that is unknown to the prospect, but provides real value can be exponentially harder.
Harder still is finding a sales person willing to honestly acknowledge the times when they came up short.
Since I am of the opinion tha...
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