Affiliate Summit Here I come… or not.
September 27, 2009As a professional seller of Affiliate Marketing management services, you might expect that I would be frantically packing in preparation for Affiliate Summit East.
Frantic packing: Check!
Destination Affiliate Summit: Che… hey, wait a minute. What do mean the extended family vacation that we scheduled last year… back when I was in still in the Pharma industry… overlaps with Affiliate Summit!?
Well, this could be a real test of the value of trade show attendance… or non-attendance. I am opting to keep my promise to my kids and spend the week with my family, even thought that means I will not make it to the trade show. I have several potential new clients that I would love to meet at the show, but I have to keep my priorities in check. My family suffered too much while I was a slave to Big Pharma. I will not be breaking my promise. I am going on vacation.
Are you true to the image that you present to your customers/prospects?
A new guy joined the sales team at www.mgecom.com recently, lets call him “New Guy”.
New Guy pointed out that the photograph that I post on all of my profiles, the one that you’ll see if you look up my info at mgecom.com, linkedin, visualCV, etc., is that of a clean-cut guy in a suit. Since New Guy has arrived at mgecom, he has only seen me in a T-shirt, shorts, sandals, and with some form of goatee. His point was that I had created an image that might not be an accurate reflection of who I really am. I understand New Guy’s perspective, but respectfully disagree. I strive to present myself to prospects and customers as a trustworthy family man, an advocate for my customer’s success, focused on crafting fair deals for all involved, and a guide along the path to eMerchant Affiliate Marketing program success. I can do all of this in a suit, or shorts and a t-shirt.
Part of being true to the image that I present is honoring my commitments, like the commitment that I made to be with my family for our annual summer vacation. I think that my customers value knowing that I can be counted to follow through on my commitments.
So, I’ll entrust the mgecom owner to wine and dine my prospects and customers at Affiliate Summit, while I reconnect with my family and recharge my batteries. I’m sure that the conference will go off just fine without me. In my absence, my customers are learning about my true character, and how well I really match the image that I present. I am not a “sell at all cost” sales machine. I’m a real person, just like them.
Posted by Jeff Cress. Posted In : Sales
Jeff Cress: “The Sales Guy” is one of a kind.
Driven to succeed and fascinated by the sales process.
Always looking for a way to help people, and make an honest living… you know, the way sales should be done.
