Posted May 28, 2009

Ok, I admit it! This started as a blatant attempt to get more traffic on my blog by posting the name of the recent American Idol winner in the title.

Then I thought about how current events drive traffic on the web, and how that traffic drives sales. For example, soccer.com is a retail soccer merchant. I think it is fair to say that they are hoping to get additional sales from the interest generated by the World Cup next year. I suspect that all soccer retailers are already strategizing on how to leverage the increased soccer traffic into sales.

Think Sarah Palin glasses, Obama’s watch, Red Wings and Penguins jerseys… the list goes on. If people are thinking about something that they saw via any media source, then that is an opportunity for a quick thinking marketer/sales person to offer a product that is relevant.

What do you do to take advantage of the latest buzz to drive your business?

Jeff Cress: the Sales Guy
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