Browsing Archive: September, 2009
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
As I prepare to head to head to the Commission Junction University
conference one of the trade show prep items on my list it to figure out
how to use my snazzy new iPhone 3GS as a sales tool so I don’t have to
lug my massive 17″ laptop with me. In many ways it is an amazing
device, however I am not sure if it is up to the challenge of
supporting all of my essential sales tasks while on the road.
Here are the ideas and results so far:
1) Email:
One of the tools I’m using to set up appoin... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted September 13, 2009 As I learn more about selling Affiliate Marketing Management
services, I am getting a real education in online marketing, and how to
sell things online. Although I am “the Sales Guy”, my formal education
is in Marketing. And besides, I was in Pharma for over a decade.
Ethical Pharma doesn’t sell anything directly online. But I digress… I
stumbled on a sales model that I had seen done MANY times before, with
mixed results. Yola.com has adopted the “Freemium... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted September 10, 2009 I’m about to head off to the Commission Junction University 2009 conference in Santa Barbara. I know, I lead a rough life. 
I posted a contribution from Nicole at RetailMinded.com on preparing
for a trade show. I hope it helps you as much as it helped me.
This will be my first conference as an active vendor. I attended a
few shows when I was in pharma, but I was there for meetings and had no
responsibility for prospecting and selling at the event.
With a new r... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
You did your
research, you paid your bill and you are on your way to attending a
trade show. Making sure that you maximize your time at the trade show
is critical to your success - or failure – as a trade show vendor. To
help make sure your time is well spent, consider the below points.
1. Plan a budget that includes the cost of partipation,
marketing, travel, lodging, entertainment, samples, display booth and
promotional products. Any other expenses that are specific to your show atte... Continue reading ...
http://retailminded.com/blog/2009/09/what-is-affliate-marketing/
What is Affiliate Marketing, and does it have a place in your marketing mix?
Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
As a professional seller of Affiliate Marketing management services,
you might expect that I would be frantically packing in preparation for
Affiliate Summit East.
Frantic packing: Check!
Destination Affiliate Summit: Che… hey, wait a minute. What do mean
the extended family vacation that we scheduled last year… back when I
was in still in the Pharma industry… overlaps with Affiliate Summit!?
Well, this could be a real test of the value of trade show
attendance… or non-attendance. I ... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted June 30, 2009
The phrase “Your Attitude determines your Altitude” is a catchy double-entendre. It means two things to me:
1) What you think about yourself and your prospects in life (”attitude”) dictate your level of success (”altitude”).
2) Your angle of attack (angle of aircraft rotation about the
lateral axis relative to the direction of the opposing air movement…
“attitude”) determines whether you experience positive or negative
climb rate, and therefore verti... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted June 18, 2009 Sign the petition against the NC Affiliate Tax NOW: http://bit.ly/siIab
and join the organized fight in NC: http://bit.ly/vCDAG.
Yes, Jeff Cress the Sales Guy has been too busy selling Outsourced
Affiliate Marketing services for www.mgecom.com to blog much lately.
That changes right now as this Sales Guy is fighting mad!
To understand why, you need to understand what Affiliate Marketing is:
Affiliate marketing is an online
marketing/advertising channel in which advertiser... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted June 8, 2009
I am fortunate to
be selling a great service that pays for itself through reduced
operating costs and increased revenue. Just what companies need,
especially in tough times like we are in. However, I still hear the “it
costs too much” objection with regularity.
The obvious observation is that I am not doing a good enough job of
illustrating the real value of the service. Else, everyone would be
flocking to me and lining up for a chance to buy. Right?!
Maybe, maybe ... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 28, 2009 Ok, I admit it! This started as a blatant attempt to get more
traffic on my blog by posting the name of the recent American Idol
winner in the title.
Then I thought about how current events drive traffic on the web,
and how that traffic drives sales. For example, soccer.com is a retail
soccer merchant. I think it is fair to say that they are hoping to get
additional sales from the interest generated by the World Cup next
year. I suspect that all soccer retailers are already... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 28, 2009 I have pretty long commute these days and have been listening to a
variety of sales audio books on the way to work each morning. One of
the consistent messages that I hear from the “sales training experts”
is that most sales close after 5 or more contacts.
That number was higher than I had expected. I tend to think that if
I present a logical case for how what I am offering will be of obvious
benefit to the prospect, that the decision to purchase would happen
after 2 or... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 21, 2009
I have gotten
some really interesting comments on various previous posts. Some
comments were left in the blog, some sent via email, some related in
person. The great thoughts and ideas that got me thinking that it would
be great to open things up and give others a chance to get their voice
heard without the commitment that owning your own blog brings. It would
also help me out, as my new gig selling for www.mgecom.com has captured
my attention lately.
So, are any of yo... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 17, 2009 Careerbuilder.com was kind enough to send me an unsolicited booklet
in the mail called “Sales careers”. I was fairly surprised that any
companies would think it was a good investment to partner with
careerbuilder to send out a glossy magazine type ad booklet. After all,
monster.com and careerbuilder.com have widely become recognized in job
seeking circles as examples of technology ruining a process instead of
helping.
Sure, when they were launched they increased efficie... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 15, 2009 I won’t be so presumptous as to expect that anyone noticed that I haven’t written in a few days.
But I promise you, I haven’t. Really. You can check.
This week marked the start of a new sales gig for me and that has kept me quite busy… and I couldn’t be happier!
I think that there is something magical about that introductory
period in a new gig, especially a sales gig. The pressure isn’t on yet,
and everyone you see looks like a great lead. The only thing better... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Job Search
Posted May 10, 2009 I saw on the news yesterday that although last month’s job loss
number declined to lower than any month since last October, the total
unemployed count in the US is higher than any time since 1983. That
inspired me to share a little secret.
Job searching is Sales: Finding a job and selling use the same process.
What do I mean? If you haven’t read my post on Sales success in a down economy,
go check it out. The steps listed there are highly transferable to the
job search ... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 7, 2009 A couple of post
ago I talked about relationships, the most is important part of the
“relationship sale” model. There is nothing magic about the process of
building relationships, but there is a tool that savvy sales people use
to help them keep track of the onslaught of information that
accompanies the process of forming relationships with lots of new
people… the Customer Relationship Management system (CRM). CRM is the
heart of Sales Force Automation systems (SFA). ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 6, 2009
A quick entry tonight since even sales guys sometimes get distracted watching overtime playoff hockey games. www.hurricanes.com
My weekly LinkedIn network update email arrived today and I noticed
that one of my connections responded to a poll with a title:
“When purchasing a car would you prefer to negotiate or have price pre-set?”
Answer the poll here: http://bit.ly/fvAPv (BTW, the poll author
really needs more responses. And I hate to send you away and risk that... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 5, 2009
I saw a quiz that got me thinking about the thousands of sales people that I’ve met over the years. It went something like this…
Which is most important to sales:
1) knowing what the customer wants and your competitive advantage
2) get to work early and make more sales calls each day
3) learning your competition and your competitive advantage
4) build relationships, then build accounts
So, which is it?
I can tell you that over 50% of people chose #1, but what do you... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Sales
Posted May 4, 2009
One of the key
tools in every sales pro’s toolbox should be an objective targeting
methodology. Smart sales pro’s know that all prospects are NOT created
equal. To get the greatest return on your investments of time, effort,
and resources you generally need to focus on the prospects that will
provide the greatest return once they become customers.
An easy method that I’ve seen used with great success is to graph
two data points on intersecting axes for each prospe... Continue reading ...
Posted by Jeff Cress on Sunday, September 27, 2009,
In :
Intro
Posted April 30, 2009
Not only do I get a chance to SELL myself, but to learn all sorts of cool new stuff along the way. That leads me to this blog, my new friend Fred McClintock suggested that I start a blog so that I can share some of what I’m experiencing and learning with anyone who cares to follow along. I’ll give you some insight into me, what I offer, how I sell, and how I can help you or your company. I’ll talk about Marketing, Sales, the job search process, and some of the gre... Continue reading ...
Posted by Jeff Cress on Monday, September 21, 2009,
In :
Sales
As I prepare to head to head to the Commission Junction University conference one of the trade show prep items on my list it to figure out how to use my snazzy new iPhone 3GS as a sales tool so I don’t have to lug my massive 17″ laptop with me. In many ways it is an amazing device, however I am not sure if it is up to the challenge of supporting all of my essential sales tasks while on the road. Here are the ideas and results so far: 1) Email: One of the tools I’m using to set up appointme... Continue reading ...
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About Jeff
| R. Jeff Cress |
| North Carolina, Usa |
Jeff Cress: “The Sales Guy” is one of a kind.
Driven to succeed and fascinated by the sales process.
Always looking for a way to help people, and make an honest living… you know, the way sales should be done.
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